Image adapted from Flickr
Versace has announced that Belgian designer Pieter Mulier will take over as Creative Director from 1 July, succeeding Dario Vitale, who left the brand after just one season. The announcement comes only days after confirmation of Mulier’s departure from Alaïa.
The appointment comes at a time when major fashion houses are undergoing a broader reconfiguration of creative leadership. Vitale’s swift exit highlights the tension between creative time and corporate demands, while the arrival of a designer with a clearly established aesthetic suggests a search for stability, coherence and long-term vision. In contemporary luxury, creative directors are no longer merely authors of collections; they have become custodians of narrative, heritage and cultural relevance.
More than a change of names, this move reveals that luxury is no longer seeking shock, but direction. Versace signals that, in a system saturated with noise, true power lies with those who know how to reshape without breaking, and evolve without losing authority.
In this new luxury cycle, what carries more weight: the strength of heritage, or a creator’s ability to translate the spirit of the time without shouting?
