Apple prepares for its first major launch under John Ternus’s leadership
Image adapted from Wikimedia Commons Apple has scheduled its next major product event for 9 September at the Steve Jobs Theater in Cupertino. Under the tagline “Surprise and shine”, the presentation is expected to unveil new iPhones, Apple Watches and AirPods, as well as, according to market expectations, the company’s first foldable iPhone. But this event will carry […]
Spain Could Become the World’s Most Visited Country by 2040
Image from Public Domain Picture International tourism is heading towards a new record. A study developed by Deloitte and Google projects that the number of international trips could reach 2.4 billion by 2040, nearly one billion more than in 2019. And the ranking of the world’s most popular destinations is also expected to change. Spain could […]
How Hailey Bieber turned Rhode into a billion-dollar business in just three years
Image via internet reproduction. When Hailey Bieber launched Rhode in 2022, the beauty market was already crowded with celebrity brands. Yet, in just three years, the company reached US$212 million in annual net sales and was acquired by e.l.f. Beauty in a deal valued at up to US$1 billion. Just a few months later, Rhode delivered the biggest […]
Instagram Changes Its Logo After 10 Years. Why Change a Brand Everyone Already Recognises?
Image adapted from Getty Images After a decade of using virtually the same visual signature, Instagram has unveiled a new version of its wordmark — the logo formed by the platform’s name that appears at the top of the app and across the brand’s communications. The new design retains its handwritten influence but introduces more compact, […]
Bob Iger: From Disney to the Lakers, a Career Built Around Great Brands
Image from Flickr Bob Iger is beginning a new chapter in his business career. The former Disney CEO has joined forces with investor Joshua Kushner to acquire the Los Angeles Lakers, in a deal that values one of the world’s best-known sports franchises at US$12.5 billion. More than simply a major transaction in the sports industry, […]
Artificial Intelligence is becoming one of the biggest investment races in corporate history
Image adapted from Getty Images Artificial intelligence has rapidly evolved from a technological promise into one of the biggest investment races in corporate history. In 2026, AI-related investment could reach around US$800 billion, driven primarily by the construction of data centres, the purchase of chips, energy requirements and the wider infrastructure needed to support new AI […]
Is Luxury in Crisis?
Image adapted from Rawpixel In recent years, the luxury market appeared immune to economic turbulence. Now, slowing sales at some of the world’s leading maisons and changing consumer behaviour have raised an inevitable question: Is luxury really in crisis? The answer is more complex than it seems. After years of rapid growth, the sector has entered […]
The greatest risks to a business may lie beyond its own market
Image from Getty Images Pro For many years, businesses focused their attention on competitors, consumer behaviour, and trends within their own industries. Those factors remain important. But the business landscape has changed. Today, a decision made thousands of miles away can increase costs, disrupt supply chains, reshape investment strategies, or influence market behaviour within days. […]
A brand’s reputation no longer belongs solely to the brand itself
For decades, companies built their reputations through advertising, public relations, and corporate communications. Today, that reality has changed. A brand’s reputation is now shaped in real time by customers, employees, content creators, digital platforms, and increasingly by artificial intelligence systems that interpret and organise information available across the internet. In a world where a single […]
Major brands are no longer competing only for customers. They are competing for cultural relevance.
Image adapted from Wikimedia Commons In recent weeks, three movements have captured the attention of the luxury industry. Dior dressed Taylor Swift for one of the most highly publicised events of the year. Hours after Schiaparelli unveiled its Haute Couture collection in Paris, Zendaya appeared at the world premiere of The Odyssey wearing the show’s closing look. Just […]