A brand’s reputation no longer belongs solely to the brand itself
For decades, companies built their reputations through advertising, public relations, and corporate communications. Today, that reality has changed. A brand’s reputation is now shaped in real time by customers, employees, content creators, digital platforms, and increasingly by artificial intelligence systems that interpret and organise information available across the internet. In a world where a single […]
Major brands are no longer competing only for customers. They are competing for cultural relevance.
Image adapted from Wikimedia Commons In recent weeks, three movements have captured the attention of the luxury industry. Dior dressed Taylor Swift for one of the most highly publicised events of the year. Hours after Schiaparelli unveiled its Haute Couture collection in Paris, Zendaya appeared at the world premiere of The Odyssey wearing the show’s closing look. Just […]
The hydration break has become one of the World Cup’s most valuable moments
Image adapted from Getty Images The high temperatures experienced during this edition of the FIFA World Cup have led FIFA to introduce mandatory hydration breaks in several matches. At first glance, this is a measure designed solely to protect the health and wellbeing of the players. But beyond the pitch, these few minutes have created […]
Elon Musk becomes the first person to reach one trillion dollars
Imagem from Traders Union Elon Musk has become the first person to achieve an estimated fortune of one trillion dollars, driven by the growth in value of his businesses, including SpaceX, Tesla, xAI, and other companies operating in sectors that are expected to shape the coming decades. The milestone goes beyond financial symbolism. It represents […]
How David Beckham turned image into a billion-pound empire
Image from Pool Photo Has returned to the centre of international attention after reaching billionaire status, consolidating his position as one of the world’s most successful former athletes outside sport. More than lucrative football contracts, the fortune built by Beckham is the result of decades of strategic positioning, image licensing, global partnerships, and business expansion. […]
LVMH sells Marc Jacobs — and the fashion market begins asking questions
Image from Flickr LVMH has announced the sale of Marc Jacobs to WHP Global, a company specialised in the management and expansion of global brands. The value of the deal has not been officially disclosed, although international outlets such as The Wall Street Journal report that the French conglomerate was seeking a valuation close to […]
Apple prepares its biggest leadership change in years — and the market is already watching
Image from Pexels Apple has announced that Tim Cook will step down as CEO in the summer of 2026, taking on the role of executive chairman, while John Ternus, currently head of hardware engineering, will become the new CEO from September. The transition comes at a symbolic moment: Apple marks 50 years as one of the most influential companies […]
Succession: When wealth changes hands, risk increases
Image adapted from Rawpixel A recent Forbes analysis has brought to light one of the most sensitive topics in the business world: business succession and the transfer of wealth between generations. Although 83% of entrepreneurs believe that wealth should support family objectives, only 26% have initiated structured conversations about wealth transfer. This data reveals a […]
The new generation of billionaires did not come from industry — it came from intelligence
In recent days, Forbes has highlighted a trend drawing global attention: the rise of a new generation of billionaires directly linked to artificial intelligence. Figures such as Edwin Chen, founder of Surge AI, and Aravind Srinivas of Perplexity AI have joined the ranks of the world’s wealthiest, driven by companies built on data, algorithms and information processing. At the same time, even younger […]
Oil prices have risen — and your operation may end up paying the price.
Image from Wikimedia Commons Fuel prices in the United States have surpassed US$3.84 per gallon, once again approaching the US$4 mark. The increase comes amid tensions in the Strait of Hormuz, a strategic region through which around 20% of the world’s oil supply passes. Maritime data indicates that Iran is maintaining an almost total blockage of the route, putting pressure […]