Louis Vuitton wants to be part of the FIFA World Cup’s defining moment
Promotional image Louis Vuitton has been announced as an official supplier of the 2026 FIFA World Cup and has unveiled the exclusive trunk that will carry the tournament’s trophy. Handcrafted and finished with the French maison’s iconic Monogram canvas, the trunk will appear at one of the competition’s most anticipated moments: the presentation of the […]
A brand’s reputation no longer belongs solely to the brand itself
For decades, companies built their reputations through advertising, public relations, and corporate communications. Today, that reality has changed. A brand’s reputation is now shaped in real time by customers, employees, content creators, digital platforms, and increasingly by artificial intelligence systems that interpret and organise information available across the internet. In a world where a single […]
Pierpaolo Piccioli reminded us of a lesson many companies forget
At the end of Balenciaga’s Haute Couture show, one of the most memorable moments did not happen on the runway. Following the applause, Pierpaolo Piccioli invited the entire atelier team onto the stage. Seamstresses, pattern makers, embroiderers, and the craftspeople working behind the scenes shared the recognition alongside the Creative Director. In an industry where […]
Major brands are no longer competing only for customers. They are competing for cultural relevance.
Image adapted from Wikimedia Commons In recent weeks, three movements have captured the attention of the luxury industry. Dior dressed Taylor Swift for one of the most highly publicised events of the year. Hours after Schiaparelli unveiled its Haute Couture collection in Paris, Zendaya appeared at the world premiere of The Odyssey wearing the show’s closing look. Just […]
Zendaya took Schiaparelli Haute Couture straight from the runway to the premiere of The Odyssey
Image adapted from Wikimedia Commons Just hours after Schiaparelli unveiled its Haute Couture collection in Paris, Zendaya appeared at the world premiere of The Odyssey in London wearing the closing look from the show. Designed by Daniel Roseberry, the maison’s Creative Director, the creation made its red carpet debut almost immediately after leaving the runway. For many years, […]
Chanel strengthens its legacy by acquiring the historic Charvet
Image adapted from Wikimedia Commons Chanel has announced the acquisition of Charvet, one of Paris’s most historic shirtmakers, internationally renowned for its bespoke shirts, fine tailoring, and exceptional accessories. The acquisition comes just months after Matthieu Blazy, Chanel’s Creative Director, collaborated with Charvet on pieces featured in his debut collection and later in the Resort collection […]
Taylor Swift and Travis Kelce: the most anticipated wedding of the year
Image adapted from Wikimedia Commons Taylor Swift and Travis Kelce are celebrating the most anticipated wedding of the year this week, at an event held in New York that has required a complex logistical operation, heightened security, and attracted international media attention. Although the couple have kept the details of the ceremony private, it has quickly […]
Empire State Building becomes the stage for a message of peace
Image adapted from Picryl Two people climbed the Empire State Building in New York and unfurled a banner bearing the words: “When the power of love overcomes the love of power, the world will know peace.” The act prompted a major police response and ended with the arrest of the two climbers, who are known for […]
The hydration break has become one of the World Cup’s most valuable moments
Image adapted from Getty Images The high temperatures experienced during this edition of the FIFA World Cup have led FIFA to introduce mandatory hydration breaks in several matches. At first glance, this is a measure designed solely to protect the health and wellbeing of the players. But beyond the pitch, these few minutes have created […]
Naomi Osaka shows that tennis is also a stage for fashion
Image adapted from Flickr Naomi Osaka has once again drawn attention at Wimbledon. This time, not only for her performance on court, but also for the look she chose for the tournament. The tennis player appeared in an outfit developed in collaboration with Nike and complemented by elements inspired by contemporary fashion aesthetics, reinforcing a […]