n the night of 15 October 2025, New York hosted the much-anticipated return of the Victoria’s Secret Fashion Show — a spectacle that sought to blend the brand’s signature glamour with a renewed narrative of diversity and representation.
After years of hiatus and reputational challenges, this year’s edition reaffirmed the brand’s ambition to reposition itself through a hybrid line-up — timeless “Angels” alongside fresh faces — and a roster of powerhouse musical performances that brought modern energy to the celebration of lingerie fashion.
Moments That Defined the Show
Iconic Appearances and Casting Renewals
Adriana Lima’s triumphant comeback was a highlight — a true veteran, she brought to the runway the gravitas of her legendary status in the Victoria’s Secret universe.
Alessandra Ambrosio also returned in style, walking side by side with Lima — a symbolic reunion that deeply resonated with the brand’s fans.
Sisters Gigi and Bella Hadid stole the spotlight with striking looks: Gigi in pink-and-white ensembles with dramatic wings; Bella in a vibrant red outfit followed by a silver fringed piece with ornate wings.
A refreshing debut came from Angel Reese, WNBA athlete, representing a fascinating bridge between fashion and sports culture.
Among the returning icons were Irina Shayk, Barbara Palvin, Ashley Graham, Yumi Nu, Joan Smalls, and Anok Yai, among others.
One notable absence, however, was Portuguese model Sara Sampaio, whose exclusion sparked speculation among fashion media outlets.
Musical Performances and Show Atmosphere
The musical line-up featured an all-female cast of stars: Missy Elliott, Karol G, Madison Beer, and TWICE.
Missy Elliott closed the night with electrifying renditions of hits like “Work It,” “Lose Control,” and “Get Ur Freak On”, wearing an all-black ensemble with metallic embellishments.
Karol G stood out with a performance sung primarily in Spanish, combining Latin identity with a vibrant visual aesthetic — dressed in a shimmering red translucent jumpsuit.
Fashion Moments: The Looks That Stole the Spotlight
Wings and Symbolism — Many looks featured grand wings, maintaining the brand’s signature visual language while reinterpreting it with bolder, sculptural forms.
Textures and Embellishments — Outfits showcased rich lace, sequins, metallic fringes, and sheer layers, blending sensuality with sophistication.
A Dialogue of Colours — Standout tones included deep reds (Bella Hadid, Karol G), soft pinks (Gigi Hadid), and a palette of silvers and metallics in the finale.
Silhouettes That Celebrate the Body — While the show largely preserved its traditionally slim aesthetic, some design elements suggested an effort to adapt to more diverse body types, particularly through the casting choices.
Why This Edition Matters — And What It Signals for Victoria’s Secret’s Future
Reconciliation with Diversity
After years of criticism for its lack of representation, the brand now strives — albeit gradually — to embrace a broader range of bodies, backgrounds, and voices.
Image Strategy and Cultural Relevance
By merging major fashion and music names, the brand reinforces a powerful cultural narrative — not merely lingerie, but a full-fledged spectacle.
A Calculated Balance Between Tradition and Innovation
The challenge lies in maintaining the aspirational aura that defines Victoria’s Secret without alienating modern audiences who demand authenticity.
Engagement and Live Commerce Potential
The event was broadcast live on platforms such as Prime Video, Amazon Live, and social media — allowing viewers to purchase runway pieces in real time.
