Image from Heute
Following its successful return in 2024, the Victoria’s Secret Fashion Show is back in full force on 15 October 2025, live from New York City, with the broadcast scheduled for 7 a.m. ET and pink carpet coverage kicking off at 6:30 a.m. ET.
This year, the show will be streamed globally on Amazon Prime Video, Amazon Live, and across Instagram, YouTube, and TikTok. A special highlight: viewers will be able to shop more than 4,000 Victoria’s Secret and PINK styles during the live broadcast.
A Star-Studded Cast Mixing Icons and New Faces
The line-up blends legendary Angels with the next generation of models. Confirmed names include Adriana Lima, Gigi Hadid, Alessandra Ambrosio, Joan Smalls, Lily Aldridge, Ashley Graham, and Yumi Nu.
A historic moment: Angel Reese, WNBA star, will make her runway debut — marking the first time a professional athlete joins the show, a powerful crossover between sport and fashion.
Also taking the stage are Alex Consani, Anok Yai, Paloma Elsesser, and Barbie Ferreira, representing the new wave of diverse beauty.
Music, Aesthetics, and Creative Direction
The soundtrack will be entirely female-led, featuring performances by Missy Elliott, Karol G, Madison Beer, and TWICE.
At the creative helm, newly appointed Adam Selman directs his first show for the brand, aiming to revitalise Victoria’s Secret’s image with a focus on authenticity, femininity, and designs inspired by the brand’s iconic fragrances — such as First Light and Bombshell.
Selman has also pledged to use cruelty-free materials, avoiding the traditional use of natural feathers in the collection.
More Than Just Lingerie
This event represents a pivotal chapter in Victoria’s Secret’s strategic repositioning. After years of criticism over a narrow vision of beauty and lack of diversity, the brand has re-emerged with a more inclusive and empowering approach, embracing women of all shapes, ages, and backgrounds.
Angel Reese’s participation embodies this shift — merging fashion and sport, breaking boundaries, and redefining what it means to be an “Angel.” For the luxury and business worlds alike, it underscores a broader truth: brand value today is built through storytelling as much as through product.
Expect a visually striking production — intense scenography, shoppable streaming technology, and seamless fusion of fashion, entertainment, and commerce.
If successful, this edition could cement Victoria’s Secret’s revival and elevate its global influence to new heights.
