Photo by celebrityabc via Flickr
The fashion industry is once again entering a new phase: Donatella Versace steps down from creative direction at Versace, closing a historic chapter for the legendary Italian fashion house. After nearly 30 years at the creative helm, Donatella ends her journey leading the brand that helped define modern luxury and bold aesthetics.
Nearly Three Decades of Creative Vision
Donatella took over the creative direction in 1997 after the tragic assassination of her brother and Versace founder, Gianni Versace. With resilience and vision, she transformed grief into creative energy, honoring Gianni’s legacy while establishing her own bold, glamorous, and provocative signature style.
Global Brand Consolidation Under Donatella
Under Donatella’s leadership, Versace solidified its status as a global icon of contemporary luxury. She preserved the brand’s DNA while reinventing it for new generations. A-listers like Lady Gaga, Jennifer Lopez, and Beyoncé regularly championed her daring and unforgettable designs.
Emotional Farewell: “I Hope I Made You Proud, Gianni”
In an official statement, Donatella thanked her team and the public for being part of this journey, closing with a touching tribute to her brother:
“I hope I made you proud, Gianni.”
A farewell that reflects how her leadership has always been deeply personal and emotionally driven.
A New Era Begins: Dario Vitale Takes Over
Starting April 1, 2025, Dario Vitale, former design director at Miu Miu, will take over as Versace’s new creative director. Known for his contemporary and experimental approach, Vitale is expected to bring fresh energy and bold innovation while respecting the brand’s legacy.
Donatella Versace Takes on New Role at Versace
Although she is stepping down as creative director, Donatella will remain part of the Versace universe. She will now serve as the brand’s chief ambassador, a strategic role that allows her to continue influencing the house’s identity and future direction.
The Legacy of Donatella Versace
Throughout her career, Donatella became not only a design icon but a symbol of female empowerment in fashion. Her legacy includes:
- Reviving the brand after personal tragedy
- Popularizing the “power glamour” aesthetic in the 2000s
- Countless legendary red carpet moments
- Strengthening Versace’s position as a global powerhouse
❓FAQs – Donatella Versace Steps Down from Creative Direction at Versace
Why did Donatella Versace step down as creative director?
After nearly three decades, she chose to close this chapter and will now serve as chief ambassador of the brand.
Who is replacing Donatella at Versace?
Dario Vitale, formerly with Miu Miu, will take over as creative director in April 2025.
Will Donatella Versace still be involved with the brand?
Yes, she will remain involved as Versace’s chief ambassador, maintaining her influence over the brand’s identity.
What is Donatella Versace’s legacy in the fashion world?
She modernized luxury fashion, kept the Versace identity alive, and empowered countless women through her bold, glamorous vision.
How did the fashion industry react to her departure?
Her resignation was met with admiration and gratitude, with many praising her lasting contributions to fashion history.
Will Dario Vitale keep the original Versace style?
He is expected to introduce fresh ideas while staying true to the bold and provocative spirit that defines Versace.
Donatella Versace stepping down from creative direction at Versace marks the end of a legendary era built on bold vision, family legacy, and creative genius. As Dario Vitale prepares to usher in a new chapter, Donatella’s influence remains — a timeless muse guiding the future of fashion from a new role, but with the same unmistakable impact.
