Image adapted from Pixels
At Chanel’s Paris show, the maison once again presented a collection deeply faithful to its own aesthetic vocabulary.
In a calendar dominated by visual shocks, loud collaborations and constant attempts at reinvention, Chanel chose a different path: reaffirming its codes. Tweed, recognisable silhouettes, classic proportions and a narrative that does not seek external validation.
The gesture is significant because it runs counter to today’s fashion logic, where “novelty” often means loss of identity. Chanel showed that, in extreme luxury, consistency is also strategy — and memory is a valuable asset.
While other houses compete for attention, Chanel sustains something rarer: permanence.
More than a collection, this show reveals that true power in luxury is not in surprising every season, but in remaining desirable without needing to change language.
In a time when brands feel constant pressure to reinvent themselves, could the real boldness lie precisely in continuing — with clarity, coherence and authority?
